Google Display Ads

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How to get the right people to click on your banner ad?

Using the Google Display Network (GDN) allows you to be visible to relevant people on the web sites of your choice, any pay only when someone clicks on your banner.

As the most widespread global advertising network, GDN is primarily used to display image ads (banners), exclusively on the websites visited by your potential clients.

In addition to image ads, text ads, ads on mobile devices and mobile apps, and video ads can also appear on the Display Network.

You can use various forms of targeting to optimize your GDN campaign. Whether it's the website topic, user interests, or well-defined keywords related to your product - it does not matter, as long as it directly relates to your business.

There are 3 main benefits from advertising on the Google Display Network:

  • Increased brand visibility among potential customers (Branding Campaign)
  • Increased sales (promotional and discount campaigns)
  • Increased loyalty in your target group, and getting the users to return to the already visited website (Remarketing)

These three benefits are achieved by using ads created specifically for that purpose in combination with the right targeting method, for each of them.

Branding campaigns generally use high quality Google Display ads that make a lasting impression, and represent the product, service, brand, or company in a visually appealing manner. However, if the goal is to increase the sales - such ads generally promote promotions, discounts, coupons or prize-winning competitions, in order to attract people's attention and engage them in the current promotional campaign.

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GDN network audience targeting as compared to the online buying funnel

A special method of targeting (remarketing) is used to increase the loyalty of the target group. Remarketing works by showing ads only to people who have already visited the website (bought a product, registered for a service, visited one of the pages, etc.), and now you wish to re-engage your existing audience. This method proved to be very efficient. You can read about Remarketing in a special article on our website.

In addition to setting up and optimizing Display campaigns, we offer ad design and creation tailor-made to match your requirements. With only the preliminary design, we offer suggestions that are in line with the digital marketing strategy.