Google Shopping Ads

Гоогле Shopping

Does your business reach beyond the borders of Serbia? Do you sell products in foreign markets? Let us suggest you some of the advanced advertising options available in such markets.

Shopping campaigns are a powerful way of achieving far greater product visibility. They're more effective because your ads will show up at the top of the page, above all Search Ads.

Shopping ads consist of the following:

  • Title
  • Product picture
  • Description
  • Price
  • Additional information (shipping cost, etc.).

This ad structure is crucial for the excellent results of the campaign. In addition to the textual segment, it provides potential customers with a visual display of the product, which is more likely to draw attention to the ad itself. Add the description and price as the elements customers see immediately, without visiting the website, and the information on what you are selling is visible without clicking the ad.

This type of campaign lets you control to which queries you want (or do not want) your ad to appear on the Google Shopping Network. Therefore, the most relevant terms which deliver maximum results and sales are highlighted throughout the period of campaign optimization.

There are multiple benefits to running a Shopping campaign:

  • Increased traffic, as compared to the text ads running on the same website
  • Relevant customers - they can see all the information about the product or service you offer without visiting your website
  • Attribute based campaign management – it is possible to display the exact products potential buyers are looking for (e.g.. if they are looking for a product of a certain color or size, it will be displayed as such)
  • Advanced reporting and information about the competition

Since this is a form of advanced advertising, there is the option of linking the campaigns with your database, thus enabling advertising automation of the currently available products. According to the parameters exported from the existing system, Google recognizes which of the products are currently in stock, and displays only available items. This eliminates unnecessary costs and clicks on ads for products that are not available at the time.

Countries with available Shopping advertising are: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, France, Germany, Hong Kong, India, Indonesia, New Zealand, Norway, Philippines, Poland, Portugal, Netherlands, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, Ukraine, United Kingdom, United States of America, Vietnam.

***The list of available locations is subject to change, at Google's discretion.