Media Buying is most commonly used to raise awareness about a certain brand or product, and therefore has an important role in creating an image in your clients. Although this type of advertising is sometimes more expensive than other forms (like Google ads or Facebook ads), its use is necessary for every company that does not just want to sell its products – but wants to strengthen its position in the market, and increase brand awareness. This form of advertising includes media buying in premium print and online media with a great deal of consumer confidence, thus reaching a bigger audience.
In addition to provision of media buying services in print and online media, Cloud Media provides free media planning service, taking over communication with the media and ongoing reporting on the status of the campaign throughout its life span. The planning process includes a detailed analysis of the target group that is relevant to your campaign theme, and accordingly, creation of a detailed media plan proposal that shall be sent for your approval.
When speaking of media buying, one of the most important thigs one should consider is the price. In addition to planning service, Cloud Media makes sure its clients always get a discounted advertising rate, as compared to the price they would pay in direct communication with the media. Discounted rates apply to one-time purchases as well. We strive to approve high frequency volume discounts, proportional to the value of the respective purchase.
Contact us for a detailed offer if you are interested in print or digital advertising.